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Konsters

Industry

Home Services

Scope of work

Re-Branding, Brand Strategy

Re-branding Konsters : Bringing Trust Back to Home Services

Konsters is a home services marketplace in Mexico. They came to us with a scattered brand identity, a logo that worked well enough on its own, but colors that shifted across different shades, and an overall lack of visual consistency. The brand needed an identity that felt premium and trustworthy, something the existing system wasn't delivering.
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Find the shot your category doesn't take. Then take it.

Konsters logo in four different color variation. Blue on white, neon yellow on blue, white on blue and neon yellow on black

Konsters Logo

What users want? What Konsters do the best? Finding the positioning Outcome The job should be done the day is requested Emotion “Relief” by process “Satisfied” by outcome Outcome Visibility & Transparency throughout the process in every domain ( payment, price, process, contractors, dispute ) ( start to end ) Where user expectations, our strengths, and market gaps come together to define Konsters' unique edge. What competitors does not have? Feature Tracking of the entire process at one place Clear and documented price and deliverables of the job ( contractor + homewoner ) + documented approval Making homeowner work least Visual Seamless visuals and experience

Understanding the Brand From Inside

The land between user’s desire and barrier Desire Barrier Get the job done without chaos Fear of loosing control

Understanding the user's desrie and barrier

Brand Positioning For Mexican homeowners who struggle with unreliable contractors and a broken home services ecosystem, Konsters is the home services marketplace that gets the guaranteed job done end-to-end, so the homeowners don’t go through the chaos of managing everything.

Konsters Stand - Positioning

We sound like a dad who is Direct Authoritative No runaround. No games. We tell it like it is. When something needs doing right, we step in and handle it Accountable We own it. If we say we'll do it, we do it. Supportive We only flex when the work is done No Boost, no bragging. Just results We look after your home like we would look after our own.

Decoding Konster as a Person

What we are What we are’nt Flex When it’s actually done but do not boast. Formal But not cold Authoritative Only when we feel like our expertise is required in order to help you. Customer obsessed But not clingy Localite But not global

What we are / What we are not

What we never say Maybe (speculation) or it depends Excuses, corporate/jargons We do everything/sugarcoat

The Domain where Konster does not go

Tone in Notification - The random DAD advice

Tone in Whatsapp Message - The Dad Coded Thumbsup Response

Real Work. Clearly Explained. Uses home style photography to showcase real projects, real craftsmanship, and real progress. Highlights the journey of home improvement rather than only the finished outcome. Incorporates worker POV imagery to bring customers closer to the work being done. Features in-progress spaces and active job sites to reinforce transparency and trust. Uses hand-drawn doodles and annotations to simplify technical details and explain work visually. Worker + Tool POV shots

Visualising the brand - Moodboard

New users Per month Clara, 24 +25K +7% New york Secured Payment Transparent Pricing Verified Partners Fast Booking Search by urgency, category, or budget Quickly find the right professional based on your needs, timeline, or budget. Get Started Konsider it done.

The New Konsters

Literally anything your home needs. Konsider it done No faulty outlets on our watch Good People. Great Work. On Time

Poster Design

konsters konsters konsters You’ve stopped noticing it. Guests haven’t. No faulty outlets on our watch. It looked fine Now it feels just right.

Instagram Story Mockups

22:27 22:27 Posts Posts Konster Konster That drawer isn’t supposed to do that That air should be cooler We’ll take a look We’ll take a look 200 likes 200 likes konster Get that drawer fixed right away. konster Get that drawer fixed right away. June 7, 2021 June 7, 2021

Instagram Posts

Color Palette. The palette anchors in a bold primary blue, direct, trustworthy, something you can count on. Warm accents in yellow, terracotta, and cream are drawn from the walls, tiles, and afternoon light of Mexican architecture and everyday life. The neutral range handles everything structural. Every color has a job. Nothing is here for decoration. 132B56 214E9C D7E6F3 FFF300 FAFAFA E4E4E7 71717A 27272A

COlor Pallete

Confident. Clear. General Sans - Semi bold Abcdefghijklmnopqrstuvwxyz General Sans: It is clean and simple, with even, well-balanced letterforms. Soft rounded terminals keep it from feeling too sharp or cold. It feels confident and modern, but not flashy Aa 123 Abcdefghijklmnopqrstuvwxyz 123456789 Plus Jakarta Sans Abcdefghijklmnopqrstuvwxyz Plus Jakarta Sans : Premium-feeling grotesque with strong character distinction. Bridges playful display and functional Ul. Aa 123 Abcdefghijklmnopqrstuvwxyz 123456789

Typography

A large outdoor billboard on a city street featuring the Konsters logo, the headline “Keeping homes and tempers intact,” and a photo of a relaxed man sitting at home. Palm trees and modern buildings surround the billboard.

Billboard Mockup

**Alt text:** A person holds a smartphone displaying a home-services app with a “Your first service is on us” promotion, search bar, and categories for repairs, renovation, cleaning, and moving services. The phone rests over the person’s lap in a warm indoor setting.

Konsters Home Screen Design

Konster Onboarding

**Alt text:** A large outdoor billboard for Konsters with the headline “Konsideralo hecho” and Google Play and App Store badges. The right side shows a technician repairing a ceiling fan in a bedroom, with yellow annotations highlighting the fan’s smooth, quiet, and secure operation.

Konsters BillBoard Mockup - Mexican Version

The Tagline

BTS & Client Feedback

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  • Unsafe enough to stand out [—] design and branding studio for the post ai world [—]

©2026 UNSAFE.DESIGN

INDIA

12:03 PM

Monday, Aug 31, 2026

You've reached the footer.
Even we don't scroll this far on other studio sites.
[
WORK
]
[
SERVICES
]
[
ABOUT US
]
[
BLOGS
]
[
BOOK A CALL
]
[
CONTACT@UNSAFE.DESIGN
]
[
TWITTER / X
]
[
INSTAGRAM
]

  • Unsafe enough to stand out [—] design and branding studio for the post ai world [—]

©2026 UNSAFE.DESIGN

INDIA

12:03 PM